Margin and Markup Calculator

For e-commerce and retail: enter cost and price to get profit, margin % (on price) and markup % (on cost). Also suggests a price to hit a target margin.

Utilidad

$20,00

Margen

20,00 %

Markup

25,00 %

Precio con IVA

$115,00

¿Qué precio cobrar para un margen objetivo?

Precio sugerido para 30% sobre costo $80,00

$114,29

Cómo se calcula

Utilidad = precio − costo.
Margen = utilidad / precio (sobre venta).
Markup = utilidad / costo (sobre costo).

Para alcanzar un margen objetivo: precio = costo / (1 − margen%).

Cómo usarla

  1. Cost. How much the product costs you.
  2. Sale price. What you sell it for.
  3. Read results. Profit, margin %, markup %.

Ejemplos resueltos

  • Costo USD 80, precio USD 100 → utilidad USD 20, margen 20%, markup 25%.
  • Para margen 30% sobre costo USD 80 → precio USD 114.29.

Preguntas frecuentes

What's the difference between margin and markup?

Margin is profit as a % of the sale price. Markup is profit as a % of the cost. A 25% markup equals a 20% margin.

Does it include VAT?

There's an optional VAT field if your price already includes tax.

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