MRR, Churn and Net Revenue Retention

For SaaS founders: break down monthly MRR movement. Compute churn rate, Net Revenue Retention, Gross Revenue Retention and projected ARR.

MRR final

$12.100,00

ARR proyectado

$145.200,00

Net New MRR

$2.100,00

Churn rate

3,00 %

Net Revenue Retention

101,0 %

Gross Revenue Retention

96,0 %

Cómo se calcula

net_new = nuevo + expansión − contracción − churn.
NRR = (mrr_inicio + expansión − contracción − churn) / mrr_inicio.

Cómo usarla

  1. Starting MRR. On the first day of the month.
  2. Movements. New, expansion, contraction, churn (4 figures).

Preguntas frecuentes

What's a good NRR?

100% means expansions offset churn. Above 110% is the world-class SaaS benchmark.

Why split new, expansion, contraction and churn?

To understand where your growth (or decline) is coming from and where to optimize.

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