ROAS Calculator (Return on Ad Spend)

Calculate ROAS (Return on Ad Spend) to know how much revenue you generate for every dollar invested in advertising. Essential for optimizing campaigns on Meta Ads, Google Ads, TikTok Ads and digital advertising in general.

ROAS

4.00x

400%

Utilidad neta

$1,500.00

Margen sobre ingresos

75,0%

🎯 Excelente: tu campaña genera mucho más de lo que cuesta.

Cómo se calcula

ROAS (Return on Ad Spend) mide cuántos dólares generas por cada dólar invertido en publicidad. Es el indicador más rápido para evaluar campañas digitales.

ROAS = Ingresos / Gasto en Ads

Cómo usarla

  1. Enter revenue. Sales or monetary value of leads generated by the campaign.
  2. Enter ad spend. What you invested on Meta Ads, Google Ads, TikTok Ads, etc.
  3. Read your ROAS. If the ratio is ≥ 4 your campaign is doing great. Optimize if it's low.

Ejemplos resueltos

  • Gastaste USD 500, ingresos USD 2 000 → ROAS 4x. Excelente.
  • Gastaste USD 1 000, ingresos USD 1 500 → ROAS 1.5x. Justo, optimiza.
  • Gastaste USD 800, ingresos USD 600 → ROAS 0.75x. Pérdida, pausa la campaña.

Preguntas frecuentes

What's a good ROAS?

Depends on your product margin. Generally: ROAS ≥ 4 is excellent, 2-4 is healthy, 1-2 barely covers ad spend, < 1 is a loss. For low-margin products (food, retail), aim for a higher ROAS.

Are ROAS and ROI the same?

No. ROAS only measures revenue/ad spend. ROI considers all costs (including COGS, salaries, etc.). ROAS is faster for optimizing campaigns in real time.

How can I improve my ROAS?

Refine audience targeting, lower CPM, increase conversion rate, raise average order value (AOV), or change creatives for better CTR.

Is data sent to a server?

No. Calculation runs 100% in your browser. Zero external calls.

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